Signage is one of the most important means to communicate to users or customers and general public. It conveys a variety of messages including hazard warning, cautionary warnings, instruction on proper use of equipment, sales and promotions and general facility information. When signage is developed and displayed properly it allows your message to be communicated clearly and in a timely manner. On the other hand, poorly conceived and displayed signage can result in either confusion to the readers or complete failure to communicate the message. Sign Stand
In businesses, when signage dominates the facade, then its a supper signage and these can be a variety of sidewalk signs and sign stands. More importantly, the typeface must be selected based on legibility. Legibility is primarily affected by the choice of typeface, the thickness and contrast of strokes, and the height. The relationship of stroke width versus heights avoid many problems from halation with the light letter on the dark background.
Think of a business signage in two ways: those that appeal to people outside your place of business and those that appeal with your place. The first one is consist of Sidewalk signs and sign stands or if you can afford billboards and other exterior signs. The second category is the interior signs, commonly called point of sale signs like hanging signs and banners.
Your ads will have made an unconscious impression on your potential customers, and your sign will awaken the memory of that piece of advertisement and might motivate a sale. Many people will patronize your business because of your effective ads through signage. Remember that your signs must be consistent, persuasive and simple with your advertising message and identity or those customers will be confused. If your stand stands or sidewalk signs are in keeping with your overall creative strategy, consumers momentum to buy will be increased significantly.
Consider that people enter the store with the vague notion of buying but no brand or item preference. They do not solidify their decision until they are in the store. Surprisingly in many cases, a package or a signage makes most of their decisions of buying a product.
Most exterior signs are there to remind, create a tiny impulse, sharpen an identity and to draw customer’s attention. As a rule exterior signs should not be no more than six words long. Frequently, motorist make abrupt decisions when they pass window with sign stands proclaiming SALE! or FREE GIFTS! As you probably observed, it does not take many words to convince customers that they ought to buy your product right now and then.